The discussion in class on Kmart had me thinking, so when was the last time I actually saw a Kmart or walked in one. Yesterday I found one and decided to venture in. The store felt very “tired” and the inventory was a jumbled mess all over the place, the floors were a miss-match, chipped and dirty tiles. I saw very few employees and even fewer customers.
The only interesting thing that jumped out at me was they had an “Internet Café” area – next to the 2 week old rolling hot dog warmer food stand next to the exit – that was very busy, there were six computer stations (every seat had a person both using it and one waiting). Actually there were more people at the Internet Café than in the whole store combined (employees and customers). I kept thinking, put the Internet Café in the middle of the store and allow the users to look at sale items while they sit there? Ask them to take a survey before they use the Internet (on line) what items do they want and need?
The only interesting thing that jumped out at me was they had an “Internet Café” area – next to the 2 week old rolling hot dog warmer food stand next to the exit – that was very busy, there were six computer stations (every seat had a person both using it and one waiting). Actually there were more people at the Internet Café than in the whole store combined (employees and customers). I kept thinking, put the Internet Café in the middle of the store and allow the users to look at sale items while they sit there? Ask them to take a survey before they use the Internet (on line) what items do they want and need?
Posts
No comments:
Post a Comment